Sunday begun with the brand panel which I had mentioned prior. Angel from Beam Collective, Sarah, & Jordan both from Kendra Scott where there. My biggest takeaways from this was that when pitching brands they like to use the word "partnership" in email subjects to make it more personable & collaborative. Along with giving metrics, numbers don't lie. They also reiterated that the fact that brands aren't looking to work with just huge influencers but influencers that have a real following with a sense of community.
Our next workshop was Media Exposure, brand deals, & leveling up with Amanda Berlin PR Strategy Expert & Annie Spano. We dove into different types of media exposure & took a test based on our personalities to see what kind of media would fit us best. I got digital print & television. The ladies also covered pitching to brands which is something I definitely need to work on. When pitching you want to keep it simple. Starting off with a compliment to the brand is always a nice touch then introduce yourself & develop a connection. Tell the brand how you could serve them to reach their goals, back it up with your metrics, & close it out with a call to action. I always feel awkward about pitching myself but it is apart of the gig & I need to go outside my comfort zone.
The last & final workshop of the session was about podcasts with Courtney Bentley of Fit, Fierce, & Fabulous podcast & Annie. I had been thinking about starting a podcast for a while & this has inspired me. Podcasting gives you a voice to your community so they can put a voice to the face. They are to inspire others & to meet amazing people. It all starts with defining your objectives, picking a topic, & crafting your intro! The same pitching method above applies!
This was literally the most inspirational & encouraging weekend of my entire life. They even treated us to a trolley ride around downtown Raleigh as a send off! I've been a Style Collective member for a little more than a year & it has helped me so much! They have so many resources & e-courses that you can use. Not only that but you are involved in a community with such wonderful women. In a world where females tear each other down it is unique & powerful that you can find people you bond so much with through the internet. Anyway if you are a blogger I hope that you gleaned some useful information from this post. (Sorry it was a long one) If you are just a reader yourself maybe you got inspiration to start your own blog or at least realign with your core values & purpose.
Well babes, I thank you so much for reading along & following my journey. I'm so blessed to be able to start this little positive vibe tribe & be apart of a movement that inspires women to live life confidently. You can find out more about the Style Collective Sisterhood here! They will be offering a digital ticket so you can get the entire weekend if you are having serious FOMO.
Here are some other articles from boss babe's that were there if you would like to read more :)
Beautiful on a Budget // Hems + Heard // Divas Never Settle
I hope to see you at SCCON19!